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B2BB2B MarketingBook ClubContent

The Digital Radish Book Club: November’s top picks

In our latest round-up of great reads, we're focusing on three forward-thinking books that ask critical questions on the future of AI

The Radishes make it a magnificent seven at the B2B Marketing Awards 2023!

We share what we've learned during the creation of these award-winning campaigns

The Digital Radish Book Club: October’s top picks

In this month's book club, we're exploring the unlikely sources of inspiration our team have been struck by (including a wrestling podcast)!

AwardsContent Marketing

How we create unforgettable (and award-winning) content

Why we won Best Use of Innovative Content at the 2023 FinTech Awards and what we’re trying next…

Radish News

On a Journey Through the Metaverse with Great Ormond Street Hospital

We’ve been using our Metaverse skills for good, hosting VR sessions for young patients at Great Ormond Street Children’s Hospital.

Book Club

The Digital Radish Book Club: September’s top picks

This month's is a multimedia extravaganza. We reveal the podcasts, videos and blogs that have inspired the team over the past 30 days.

AwardsB2B Marketing Awards

We’re 12x nominees for B2B Marketing Awards 2023

A recap of our award-nominated campaigns

AwardsB2B Marketing Awards

Behind the curtain on our Agency Of The Year nomination 2023

“The agency was asked to scale mountains, and scaled galaxies instead.”

Book Club

The Digital Radish Book Club: August’s top picks

In this month's book club, we're focusing on three books that could show you how to transform customer perspectives on your brand – and, hopefully, blow their minds!

B2B MarketingContentRadish News

Great minds don’t think alike! Embracing neurodiversity in agency life.

A closer look at in-agency neurodiversity – and why it is so important to embrace difference

Book Club

The Digital Radish Book Club: July’s top picks

In our latest round-up of great reads, we explore a novel about a fictional AI friend, and two books with contrasting ideas on buyer behaviour

AwardsRadish News

Making The Sunday Times’ Best Places To Work list

To say we were blown away when we found out that we made it in this year’s The Sunday Times’ Best Place To Work list in an understatement.

ABMAwards

The Radishes and Quantexa ignite the stage in Chicago

Watch our keynote speech and discover how we delivered an award-winning ABM campaign that was as innovative as criminals

Book Club

The Digital Radish Book Club: June’s top picks

Welcome to the first edition of our monthly series, where we'll share three amazing books that get our creative juices flowing

B2B MarketingRadish News

Challenger Series Roundup: The Metaverse in B2B

Welcome to our Challenger Series, a monthly live session dedicated to giving marketers the tactics and insights to embrace new ideas and challenge the established state of play in B2B.

B2BB2B MarketingBranding

Brand and demand – what’s all the fuss about?

For marketers, it's often presented as a choice between one or the other. But combining brand investment and sales activation can lead to spectacular results

ABMB2BB2B MarketingB2B Marketing AwardsCreative Campaigns

Creating meaningful ABM experiences with Applaud

In a recent talk at the latest Global ABM Conference, we break down our uniquely experiential approach to an award-winning ABM campaign

B2B MarketingCreative CampaignsMarketing

Why emotion is so important in B2B (and three campaigns that nailed it)

A handful of brilliant B2B campaigns that use emotion to make them memorable

Radish NewsResearch & Reports

The war of the noses: Has the radish been robbed?

An ‘investigative’ (and definitely not biased) look at the modern snowman’s most defining feature.

B2BB2B MarketingCreative CampaignsMarketing

Four ways to turbocharge innovation

Tips and tricks to springboard novel thinking and fresh ideas

Small steps, big change: A list of CSR resources for B2B marketers

Some handy resources for marketers looking to start their CSR journey.

ABMAwardsB2BB2B MarketingB2B Marketing AwardsMarketingRadish News

One whole year as Agency of the Year

What we've learned from one year of B2B Marketing's top crown

B2B Marketing’s Global ABM Conference: What The Radishes Loved Most

We asked the Radishes to share their highlights from this year's Global ABM Conference!

Growing more sustainably: Roots Of Change’s first anniversary

Roots of Change have been busy over the past twelve months...

Uniting sales and marketing through shared values

Our Director of Activation, Veronica Still, and Managing Director, Renaye Edwards share their insights

ABMB2BB2B MarketingMarketing

Championing the metaverse in the B2B marketing industry

How will the metaverse change B2B? We took a look...

B2BB2B Marketing

B2B Ignite 2022: Three hot takes from this year’s event

Encouraging innovation, the psychology of messaging and influencer marketing all encouraged fascinating debate at the future-focused event

B2BB2B MarketingCharity Marketing

Strategising change for some truly deserving brands

At Digital Radish, we talk a lot about doing good from the ground up. So we helped two organisations creating positive change, The Feel Good Bakery and Musemio, with a bit of marketing magic.

B2BB2B Marketing

How can B2B marketers help save the planet? Advice from a sustainability expert

Michelle Carvill, the co-author of Sustainable Marketing – How to Drive Profits with Purpose and host of the Can Marketing Save The Planet? podcast, offers her insights on minimising our environmental impact

ABMB2BB2B Marketing

The next big ABM opportunity: enabling buyer self-service

Big changes in B2B buyer behaviour are uprooting established marketing processes. It's time to consider an ABX-powered approach

B2BB2B MarketingMarketing

Six things we learned at Martechopia 2022

How can marketers and vendors get the best out of their martech? The Radishes reflect on an inspiring visit to Martechopia 2022

Radish News

Our next step in breaking new ground

It’s official: Digital Radish has become part of the Selbey Anderson Group!

Awards

Golden gongs and Agency of the Year

Digital Radish has been awarded Agency of the Year, on top of two golds and a bronze at the B2B Marketing Awards 2021.

B2B MarketingEmployee EngagementRadish News

5 Reasons To Join Digital Radish, the Agency of the Year

Get the inside-scoop from the Radishes themselves

ABMB2BB2B MarketingMarketing

Behind the scenes of a 5X award-nominated ABM engine

Our director Lorna's talk at the 2021 ABM Conference

AwardsB2B MarketingCreative CampaignsRadish News

We’re 7x nominees for 2021’s B2B Marketing Awards

We've been nominated for a grand total of SEVEN nominations for our campaigns with Exasol and LifeWorks, including a shortlist for “Agency of the Year”.

B2B MarketingCreative Campaigns

Animal instincts: 10 animal-branded campaigns and why they work

The wild-side of B2B marketing

Charity MarketingRadish News

Roots of Change: Doing good from the ground up

Find out how we've making a different to our environment, our team and our communities over the past few months.

ABMB2BMarketing

The age of experience: Defining ABM’s new era

What does the new era of ABM look like?

Employee EngagementRadish News

16 things we did to reach 100% employee engagement in lockdown

How we kept spirits high in a difficult year.

ABMB2BMarketing

An ever more digital experience: The past, present and future of ABM

ABM's evolution over the last 12 months has been incredible – and there's much more to come...

Inspirational Radishes: Creating our way through the year

We've been making the most of a strange year...

ABMAwardsB2BCreative CampaignsMarketingRadish News

Striking gold (and silver!) at The B2B Marketing Awards

We're B2B award winners!

ABMB2B MarketingCovid-19Marketing

Locked down, not out: How Veeam kept things personal amid a pandemic

Our Co-Founder Renaye's talk from The ABM Conference 2020

ABMB2B Marketing AwardsCreative CampaignsMarketingRadish News

Banging result: We’re 2x The Drum B2B Award winners!

Exciting news from one of the top B2B awards around...

ContentCreative CampaignsMarketing

Looking back to the futurists: Dissecting some of the 80s’ most sci-fi-tastic ads

Take a nostalgic look at the most futuristic(ish) ads from the 80s – and the tropes that made them great

AwardsB2B MarketingCreative CampaignsRadish News

Three cheers for our 3x The Drum B2B Award Nominees!

Take a look at the campaigns that got us shortlisted in this year's The Drum B2B Awards

B2BCreative CampaignsRadish News

We’re 5x nominees for 2020’s B2B Marketing Awards!

Get a behind the scenes look at the campaigns that got us shortlisted in this year's B2B Marketing Awards

ABMB2BContentCreative Campaigns

The story behind the storybook: Dissecting a truly creative ABM campaign

Ever wondered how we go about creating our award-winning ABM campaigns? Here's how...

B2BContentMarketing

Connecting worlds: Getting more out of B2B influencer marketing

Using B2B influencers to build brand credibility and create authentic relationships.

Marketing

Webinar: ABM in Lockdown

6 weeks on from Lockdown, we're hosting a webinar with ABM leaders discussing how ABM programmes have changed post-COVID-19 and what's to come next. Read on to sign up.

ABMCovid-19Marketing

ABM and COVID-19: Adjusting your strategy to a strange new world

We look at what COVID-19 means for ABM and how we can adjust our B2B marketing strategies to recalibrate to this new reality.

B2BMarketing

Keeping minds marching: the 5 EdTech brands leading the way this month

Marketing

Beauty from the heart of a pandemic

A reminder of the beauty of human creativity during the toughest moments.

BrandingCharity MarketingCreative Campaigns

7 tips for turning your charity campaign into a social movement

ABMB2BBrandingContentMarketing

Calling all technology brands: Is your B2B marketing up to scratch?

ABMB2BMarketing

What is Account-Based Marketing? The B2B marketer’s lowdown

ABMB2BMarketing

10 Account-Based Marketing statistics for B2B marketers

Every stat you need to know for your next ABM strategy

ABMCreative Campaigns

Absolutely Blooming Marvellous: Top examples of ABM

We’ve pulled together a collection of ABM examples with the brains and beauty that will truly inspire your next programme.

ABMMarketing

Roundtable round-up: answering CMO’s top ABM questions

Based on the questions you asked in our last ABM workshop, we've given you Digital Radish's top 3 tips for ABM success.

ABMRadish News

How to make your ABM sweat 2.0

A morning to get your ABM strategy in shape and working hard for 2020.

ABMMarketing

Our £10 million’s worth: what we’ve learned from our biggest ABM deals

If you’re considering taking your ABM output up a notch, read on and let the Radishes take you through our top learnings.

B2BMarketingRadish News

Gold B2B Marketing Awards winner

Prosecco at the ready. We took home a gold in the 'Best Corporate Decision-Maker-Targeted Campaign' category for our ABM work with Masternaut.

Marketing

The rise of the Purpose-Tech revolution

A short guide to technology with a social conscience

B2BCreative CampaignsMarketingRadish News

5x finalists in 2019’s B2B Marketing Awards

See which of our campaigns have been nominated in this year's awards, plus, our top tips and campaign highlights

ABMB2BMarketing

4 steps to Account-Based Marketing success: The key to mastering communication through marketing

Becoming an ABM master is easier than you think. Here are our top 4 tips for success.

ABMB2BMarketing

Account-Based Marketing: The proof is in the pilot

How do you set up an ABM pilot programme for success? Here are our top dos and don'ts.

Branding

A business case for B2B rebranding

The business case you need to get others on board with a rebrand.

B2BCreative Campaigns

A campaign to win the hearts and minds of B2B buyers

A creative campaign to emotionally connect with B2B buyers.

ABMMarketingResearch & Reports

Account-Based Marketing: What’s all the hype?

Radish News

Double B2B Marketing 2018 Award winners

At this year's International B2B Marketing Awards, we bagged two silver awards for our work with Lendingblock and Quick Release.

Branding

What are you talking about?

How to find your brand's unique voice - and own it.

Marketing

Unicorns, feminism and innovation: What big businesses can learn from startups

From following the path of a unicorn to breaking free from corporate restraints, there's a lot big businesses can learn from startups.

Branding

Jump on board the Ticketer rebrand

The rebrand we've worked on for our client Ticketer has just gone live, and we’re incredibly excited to share it with you….

Radish News

International B2B Marketing Award finalists

We've been shortlisted for not one but two International B2B Marketing Awards: Most Commercially Successful Campaign and Best Employee Engagement Programme.

B2BMarketing

Top B2B social media trends and tactics to action today

We've taken a look at 2018's biggest B2B social trends and have created a useful guide to give you actionable tactics.

ABMMarketing

What is Account-Based Marketing really all about?

What is ABM? What's the ROI? And is it right for you? We get to the bottom of the biggest B2B marketing trend, ABM.

Branding

How to engage employees in a rebrand

To successfully engage employees in a rebrand you need to understand what motivates them...

B2BMarketing

What makes award-winning B2B marketers?

The highlights of Radish MD Renaye Edward's conversation on the c-suite podcast about the secrets to winning a B2B Marketing Award.

Radish News

Marketing for good: The Drum’s Do it Day

Radish's Art Director Matty Burrows attended the London Hack for Do it Day 2017. Here's what he learned.

Marketing

Lessons from the nation’s top tech startups

This week we sponsored the Elevator Pitch Live 2017, an event held by UKTN that discovers the nation’s top tech startups.

B2B MarketingBrandingContent Marketing

How to take the bland and boring out of B2B tone of voice

A powerful tone of voice will help you cut through the noise and stand out from the crowd, as long as you avoid the B2B ...

B2B

10 things we loved at Unite Europe 2017

Highlights from this year's event in Amsterdam for Unity.

Marketing

Valuable Lessons From 5 Fast Growing Startups

We’ve taken a look at some of the fastest growing tech startups around and what has made them so successful.

Radish News

Double Nomination for Radishes at B2B Marketing People Awards

Sarah, our Senior Account Manager, and Matty, our Art Director, have made the shortlist for B2B Marketing People Awards.

B2B

Poor Quality Data Costing B2B Brands

Do you just rely on the same data list for your marketing campaigns? Well, it could be costing you. Here's how to avoid dirty data...

Creative CampaignsMarketing

Best April Fools’ Marketing Pranks

You shouldn’t always believe the headlines, but on 1st April you should be even more sceptical.

Marketing

What Kind of Marketer Are You?

Are you a Data Whizz, an Old School Pro, a SoLoMo Expert or something else? Take our flowchart quiz to find out.

B2BMarketing

6 Ways Marketing Automation Can Improve Your B2B Campaigns

Automation can really help your marketing efforts - it drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.

B2BMarketing

The Top B2B Marketing Tools You Need To Use

We’ve rounded up our seven favourite apps and tools to help you embrace the latest marketing trends.

Marketing

How To Use Your Customer Data For More Efficient Marketing

If marketers want to succeed, they need to structure, organise and analyse this data in order to drive their marketing strategy and ultimately use it...

B2BRadish News

Digital Radish Wins Big at B2B Marketing Awards!

Digital Radish picked up two awards at the B2B Marketing Awards 2016!

Content Marketing

Content Marketing Metrics You Need To Be Measuring

Content marketing has become a key part of any business’s B2B marketing strategy. But how do you know if it’s actually working?

Branding

When You Move Branding Project

Take a look into the brand journey and how we ended up with a completely fresh new look for When You Move...

B2BMarketing

Opportunities For Virtual Reality in B2B Marketing

The developments in virtual reality (VR) really hit the headlines this year. Here, we explore the opportunities it has for B2B marketers.

Marketing

7 Habits of Highly Successful Marketers

We all want to be the best person we can be, but in a complex job like marketing, it can be hard to know what steps to take...

B2BRadish News

Digital Radish Are B2B Marketing Award Winners!

Digital Radish won an award for the Augmented Reality campaign with Unity Technologies.

Marketing

7 Reasons Why You Need A Copywriter For Your Marketing Campaign

Everyone can write, but not everyone can write well. You need a copywriter to make your marketing campaign shine.

Marketing

7 Social Media Marketing Nightmares

We’ve collected some truly horrific social media situations that would truly scare any social media manager.

Marketing

Marketing Buzzword Dictionary

Buzzwords, love them or hate them, they are frequently used in the marketing world.

Creative CampaignsMarketing

This Girl Can: The Marketing Campaign That Could

Sport England’s marketing campaign to get more women into sport has been one of the most successful campaigns of the year.

B2BRadish News

Digital Radish Finalist in B2B Marketing Awards for Unity Campaign

Last week was a very exciting time at Radish Towers...

Marketing

6 Smart Ways To Balance Your Budget Across Marketing Channels

It doesn’t matter if you’ve got mega-bucks or a shoestring budget. You need to balance your spend across marketing channels in a clever, informed way.

Radish News

Digital Radish Named as One of Top Start-Ups in the UK

We are delighted to announce that Digital Radish has been recognised as one of the UK’s best start-up businesses by Startups.co.uk

Marketing

Why Direct Mail is Not Dead

Whilst spend on digital is increasing fast, we believe that the old favourite, direct mail, is an important channel in the marketers’ toolkit.