Account-Based Marketing: What’s all the hype?
Like most buzzwords, Account-Based Marketing (ABM) isn’t a new concept, it’s just that marketers have been previously focused on generating thousands of leads instead.
But marketers need to find a way to make lead generation about quality, not quantity, and 97% of B2B marketers say that ABM delivers a higher ROI than any other approach.
In this guide, you’ll discover:
- How to know if ABM is right for your business
- A 6 step guide to successful ABM
- Inspiration from the companies doing ABM right