ABMMarketingResearch & Reports
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Like most buzzwords, Account-Based Marketing (ABM) isn’t a new concept, it’s just that marketers have been previously focused on generating thousands of leads instead.
But marketers need to find a way to make lead generation about quality, not quantity, and 97% of B2B marketers say that ABM delivers a higher ROI than any other approach.
In this guide, you’ll discover:
We look at what COVID-19 means for ABM and how we can adjust our B2B marketing strategies to recalibrate to this new reality.
We’ve pulled together a collection of ABM examples with the brains and beauty that will truly inspire your next programme.