It’s official. For the second year in a row, we’ve been nominated for FIVE B2B Marketing Awards!
In true Radish style, we couldn’t wait to share with you some highlights of the campaigns that got us shortlisted.
Aiming for awareness in the vast online travel sector, up-and-coming digital ride-hailing platform Karhoo needed something both innovative and relatively inexpensive. So, we focussed our efforts on snaring the attention of just 10 of the world’s biggest OTAs, bypassing gatekeepers and catching the eye of major stakeholders in our 1 to 1 ABM campaign. To do this, they needed a special kind of DM, something with the style and substance to gain access to the right contacts. How better to gain access than with a passport?
Thanks to our carefully crafted touchpoints, this campaign had 100% account engagement with content and produced a whopping 772% ROI for Karhoo. We’ll let that sink in…
Veeam needed a 1 to 1 ABM campaign to crack open the UK enterprise market, with a reimagined strategy and sticky content to reach straight into the work-from-home offices of Executive and Technical Decision Makers across the country. Our “Backup. Move forward” campaign targeted 19 enterprise accounts through a 5-touchpoint programme that drew its strength from a highly-personalised set of content and comms, and constant strategic re-evaluation of the market.
As if that wasn’t enough, this campaign generated over $1m in pipeline revenue in 3 weeks of nationwide lockdown with a 95% account engagement rate.
The awards ceremony might be another few months away, but for now, we’re going to carry on celebrating these incredible results and get back to what we do best: creating award-winning campaigns for our clients.
We’ve pulled together a collection of ABM examples with the brains and beauty that will truly inspire your next programme.