1) The metaverse is in its infancy, the hype around it has risen, fallen and risen again. The reality is no one knows what the future holds for it but there are new features and functionalities being added every day – so now’s the time to seize the opportunity to cut through the noise.
2) Remember, the metaverse is a tactic, not a solution. It still needs engaging creative, content and messaging but it can bring your campaign to life in a way that static ads and landing pages just can’t (whether it’s a product demo, a content hub, a gallery or a game.)
3) Unlike VR, the metaverse lives and breathes. Prospects can visit it any time, and you can personalise it to any account, persona or campaign.
4) The social side of B2B is always going to be there, but the metaverse lets us connect and build meaningful relationships with clients and prospects regardless of location. It’s a great way to nurture prospects during the sales enablement phase, especially in 1-1 ABM campaigns.
5) Preparation is key! Creating a memorable experience with the metaverse starts with logistics and making sure you’ve designed a cohesive user journey from wifi set up to the space you’re demo-ing the headsets.