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The Digital Radish Book Club: November’s top picks

In our latest round-up of great reads, we're focusing on three forward-thinking books that ask critical questions on the future of AI

B2BB2B MarketingBranding

Brand and demand – what’s all the fuss about?

For marketers, it's often presented as a choice between one or the other. But combining brand investment and sales activation can lead to spectacular results

ABMB2BB2B MarketingB2B Marketing AwardsCreative Campaigns

Creating meaningful ABM experiences with Applaud

In a recent talk at the latest Global ABM Conference, we break down our uniquely experiential approach to an award-winning ABM campaign

B2BB2B MarketingCreative CampaignsMarketing

Four ways to turbocharge innovation

Tips and tricks to springboard novel thinking and fresh ideas

ABMAwardsB2BB2B MarketingB2B Marketing AwardsMarketingRadish News

One whole year as Agency of the Year

What we've learned from one year of B2B Marketing's top crown

ABMB2BB2B MarketingMarketing

Championing the metaverse in the B2B marketing industry

How will the metaverse change B2B? We took a look...

B2BB2B Marketing

B2B Ignite 2022: Three hot takes from this year’s event

Encouraging innovation, the psychology of messaging and influencer marketing all encouraged fascinating debate at the future-focused event

B2BB2B MarketingCharity Marketing

Strategising change for some truly deserving brands

At Digital Radish, we talk a lot about doing good from the ground up. So we helped two organisations creating positive change, The Feel Good Bakery and Musemio, with a bit of marketing magic.

B2BB2B Marketing

How can B2B marketers help save the planet? Advice from a sustainability expert

Michelle Carvill, the co-author of Sustainable Marketing – How to Drive Profits with Purpose and host of the Can Marketing Save The Planet? podcast, offers her insights on minimising our environmental impact

ABMB2BB2B Marketing

The next big ABM opportunity: enabling buyer self-service

Big changes in B2B buyer behaviour are uprooting established marketing processes. It's time to consider an ABX-powered approach

B2BB2B MarketingMarketing

Six things we learned at Martechopia 2022

How can marketers and vendors get the best out of their martech? The Radishes reflect on an inspiring visit to Martechopia 2022

ABMB2BB2B MarketingMarketing

Behind the scenes of a 5X award-nominated ABM engine

Our director Lorna's talk at the 2021 ABM Conference

ABMB2BMarketing

The age of experience: Defining ABM’s new era

What does the new era of ABM look like?

ABMB2BMarketing

An ever more digital experience: The past, present and future of ABM

ABM's evolution over the last 12 months has been incredible – and there's much more to come...

ABMAwardsB2BCreative CampaignsMarketingRadish News

Striking gold (and silver!) at The B2B Marketing Awards

We're B2B award winners!

B2BCreative CampaignsRadish News

We’re 5x nominees for 2020’s B2B Marketing Awards!

Get a behind the scenes look at the campaigns that got us shortlisted in this year's B2B Marketing Awards

ABMB2BContentCreative Campaigns

The story behind the storybook: Dissecting a truly creative ABM campaign

Ever wondered how we go about creating our award-winning ABM campaigns? Here's how...

B2BContentMarketing

Connecting worlds: Getting more out of B2B influencer marketing

Using B2B influencers to build brand credibility and create authentic relationships.

B2BMarketing

Keeping minds marching: the 5 EdTech brands leading the way this month

ABMB2BBrandingContentMarketing

Calling all technology brands: Is your B2B marketing up to scratch?

ABMB2BMarketing

What is Account-Based Marketing? The B2B marketer’s lowdown

ABMB2BMarketing

10 Account-Based Marketing statistics for B2B marketers

Every stat you need to know for your next ABM strategy

B2BMarketingRadish News

Gold B2B Marketing Awards winner

Prosecco at the ready. We took home a gold in the 'Best Corporate Decision-Maker-Targeted Campaign' category for our ABM work with Masternaut.

B2BCreative CampaignsMarketingRadish News

5x finalists in 2019’s B2B Marketing Awards

See which of our campaigns have been nominated in this year's awards, plus, our top tips and campaign highlights

ABMB2BMarketing

4 steps to Account-Based Marketing success: The key to mastering communication through marketing

Becoming an ABM master is easier than you think. Here are our top 4 tips for success.

ABMB2BMarketing

Account-Based Marketing: The proof is in the pilot

How do you set up an ABM pilot programme for success? Here are our top dos and don'ts.

B2BCreative Campaigns

A campaign to win the hearts and minds of B2B buyers

A creative campaign to emotionally connect with B2B buyers.

B2BMarketing

Top B2B social media trends and tactics to action today

We've taken a look at 2018's biggest B2B social trends and have created a useful guide to give you actionable tactics.

B2BMarketing

What makes award-winning B2B marketers?

The highlights of Radish MD Renaye Edward's conversation on the c-suite podcast about the secrets to winning a B2B Marketing Award.

B2B

10 things we loved at Unite Europe 2017

Highlights from this year's event in Amsterdam for Unity.

B2B

Poor Quality Data Costing B2B Brands

Do you just rely on the same data list for your marketing campaigns? Well, it could be costing you. Here's how to avoid dirty data...

B2BMarketing

6 Ways Marketing Automation Can Improve Your B2B Campaigns

Automation can really help your marketing efforts - it drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.

B2BMarketing

The Top B2B Marketing Tools You Need To Use

We’ve rounded up our seven favourite apps and tools to help you embrace the latest marketing trends.

B2BRadish News

Digital Radish Wins Big at B2B Marketing Awards!

Digital Radish picked up two awards at the B2B Marketing Awards 2016!

B2BMarketing

Opportunities For Virtual Reality in B2B Marketing

The developments in virtual reality (VR) really hit the headlines this year. Here, we explore the opportunities it has for B2B marketers.

B2BRadish News

Digital Radish Are B2B Marketing Award Winners!

Digital Radish won an award for the Augmented Reality campaign with Unity Technologies.

B2BRadish News

Digital Radish Finalist in B2B Marketing Awards for Unity Campaign

Last week was a very exciting time at Radish Towers...