Strategising change for some truly deserving brands
08 . 07 . 22
At Digital Radish, we talk a lot about doing good from the ground up, leading by example with our Corporate Social Responsibility (CSR) and helping our clients to do the same. In line with these values, we’re always on the lookout to work with worthwhile charities and non-profits. Those organisations that create positive change in the world and who could do so more effectively with our help.
Changing the world one sandwich at a time for The Feel Good Bakery
The Feel Good Bakery is a sandwich-making business with a difference. It trains, coaches and employs staff from difficult backgrounds, encouraging them to turn their backs on gang life and crime. At the same time, every sandwich bought with them also pays for a meal for an underprivileged child in other countries such as Romania or Kenya. And they’re also delicious!
As great as they are, they weren’t gaining the sales they deserved, and Digital Radish joined the team as strategic marketing consultants. Applying some comprehensive consumer and staff research as well as a UK market-wide survey that took in the thoughts of over 2,400 consumers, we came across some invaluable findings that helped The Feel Good Bakery hone their menu and sales methods, widening their audience in the process.
Bringing history to life for kids with Musemio’s immersive tech
Using VR and AR to create immersive educational experiences for children, Musemio is dedicated to presenting history and culture in a high-tech yet accessible way. They partner with institutions like the London Transport Museum and Royal Museums Greenwich to offer kids a fantastic interactive exploration of collections and exhibits.
We applied a bit of DR marketing magic to help Musemio review and refine their current positioning, identify content and market priorities, and define a campaign strategy to better reach their target personas. We also helped Musemio with their approach to martech, ensuring that they are leveraging the best that latest tech has to offer.
We work with a number of charities and non-profits each year, and we’re always looking for new partnerships. If that’s you, please do get in touch!