The ceremony may have been remote, but we weren’t remotely disappointed with the outcome as our brilliant ABM campaign for Karhoo swept to victory in both of the categories it was entered into – best use of personalisation and best limited budget campaign.
The Drum Awards attracts the best in the business, and we’re absolutely delighted to have been recognised alongside some truly exceptional competition!
Karhoo & the passport that took us all the way
The winning campaign was a highly personalised, bespoke ABM programme for up-and-coming digital ride-hailing platform Karhoo, which needed an innovative and relatively inexpensive programme that really packed a punch. So, we focussed our efforts on snaring the attention of just 10 of the world’s biggest OTAs, bypassing gatekeepers and catching the eye of major stakeholders in our 1:1 ABM campaign.
Featuring bespoke online content and a number of touchpoints, this pre-Covid ABM campaign centred around DMs which acted as ‘passports to success’ for their recipients. By providing personalised guides for reaching their organisation’s 3 key business goals in 2020, we sent each account a clear, confident message from Karhoo: we know where you want to go, and we can take you there.
Of course, you don’t get to win awards like this without having amazing clients, and Karhoo’s team were exactly that. They put their faith in us, allowed us to do something brave and highly creative, and now they’re reaping the rewards! Congratulations all round!
If you’re interested in brave, creative B2B marketing that gets results like these and bags awards, then please do give us a shout. Email firstname.lastname@example.org or see more of our work here.