Charity MarketingRadish News

Roots of Change: Doing good from the ground up

20 . 08 . 21

DR CSR August Blog Assets 09

Helping our clients create change, whether it’s for their business, customers or the world is our bread and butter. It’s what we get out of bed for. 

The same is true when it comes to our Corporate Social Responsibility (CSR). We want to lead by example and make real change for communities and for the planet – not just pay lip service to sustainability.

That’s why we’ve made our CSR initiatives official with Roots of Change

Roots of Change is our commitment and pledge to making a meaningful difference to our environment, our team and our communities. We believe in starting small, making incremental changes from the ground up, right at the roots. That way, each initiative can be nurtured over time – no fads,  no gimmicks, no superficial campaigns.

Our Roots of Change

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DR CSR August Blog Assets 04   OUR PLANET

Making as little impact as possible to the planet. And making up for any impact we do make.  

DR CSR August Blog Assets 02   OUR PEOPLE

Inclusive for everyone, and consciously aware of how we can improve, for our agency and for the marketing industry.

DR CSR August Blog Assets 03   OUR COMMUNITY

We’ve got skills that can make a difference to charities that need it, and a team that thrives off it, so let’s use what we’ve got to do good where it’s needed. 

DR CSR August Blog Assets 01   OUR CLIENTS & SUPPLIERS

Fair treatment, ethical principles and proactively looking for positive partnerships because we know we’re stronger together. 

And as you’ll see, we’ve had a busy few months here at Digital Radish HQ. 


Creating Space For Change

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In June, the Radishes joined an incredible workshop delivered by WE CREATE SPACE, the self-empowerment platform for LBGTQIA+ professionals. During this session, we explored the history behind Pride, the continued importance of inclusive language and terminology, as well as practical tips for how to become better LGBTQ+ allies.

DR CSR August Blog Assets 08

Inspired by the workshop, we set ourselves a creative challenge (in true Radish style). Split into teams, we designed different pieces of artwork that represented the ethos, spirit, and history of Pride. These were then judged by LGBTQ+ change-makers, with the winning team being announced at our Pride party.

Going Carbon Neutral

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If you’re eagle-eyed, you may have already noticed the CO2 Neutral logo in our banner. “What is that?” you ask. Well, as part of our commitment to Responsible Consumption and Production (Number 12 on the United Nations’ Sustainable Development Goal list), we’re on a mission to create a truly sustainable business.

Part of this included taking accountability for our carbon footprint. So, with the help of CO2 Neutral, we’ve now offset all of the emissions our website has created over the past five years – as well as ensuring that our future carbon output will be neutralised.  


Doing good, together

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We’ve recently become a corporate superbacker for ‘The Problem with Poppy’ – an illustrated children’s book that runs in partnership with Rainforest Trust UK. As a result of our donation, we’ve saved 20 acres of rainforest and helped support the creation and distribution of ‘The Problem with Poppy’. Published by Full Media Ltd, it’s a book that educates children about being kind, accepting others and the dangers threatening the rainforest. 

This is just the start of our commitment to partner with other incredible professionals and organisations who are doing good for the environment and for communities across the globe. 


Small changes, lasting impact


We knew that we wanted to make it easier for people to make greener, more sustainable choices at Digital Radish. With the team slowly transitioning back into the office, we made sure that we could come back operating as efficiently as possible. This meant sourcing better recycling facilities and more sustainable office supplies, as well as making a commitment to go paperless and reduce the amount of energy we use. Even small changes like switching energy suppliers is helping us reduce our carbon footprint.

It was also important that we gave our team a better understanding of how they can get involved with ethical investing through their pension scheme. After all, the way our pension funds are used by investors impacts global environments and communities. Knowing now about all their choices, Radishes are able to make an informed decision about their future. 


Feeling inspired?

​​This is just the start for Roots of Change here at Digital Radish. There are plenty of other initiatives we’re working hard on in the background, like our Do Good Together projects. This is where we work pro-bono with other organisations with similar values to support a great cause.

If you’re interested in a collaboration, or would like to find out more about Roots of Change, please don’t hesitate to get in touch.