ABMRadish News

How to make your ABM sweat

11 . 12 . 19

A morning to get your ABM strategy in shape and working hard for 2020


We’re delighted to announce that our latest ABM roundtable ‘How to make your ABM sweat’ will be held on the 30th of January at Digital Radish’s headquarters in Bloomsbury.

Join Digital Radish Director, Renaye Edwards, and Applaud Co-Founder, Duncan Casemore, for a morning where we explore getting more from your ABM investment and how to start seeing the results you want.

This Account-Based Marketing roundtable is an opportunity to share ideas with fellow marketers, learn from the experts and get inspired using examples to get your ABM in top shape for 2020. To reserve your place, please email: masterclasses@digitalradish.co.uk


We’ll be covering:


  • Your problem areas. We’ll talk targeting, tech and tactics, making the most of your assets and getting more bang for your buck in 2020.


  • Getting sales and marketing working in sync. Championing Account-Based Marketing means collaboration between sales and marketing. As that can be easier said than done, we discuss what works, and what doesn’t.


  • Proposition strength testing. We’ll look at what it takes to make your message land, like capturing the rational and emotional benefits, and the unique challenges of your targets.


  • Using creativity as fuel for your ABM. When you deliver head-turning, tailored and relevant content and creative, supported by carefully paced touchpoints, your ABM programme will have the clout to put returns back on the incline – for the long run.


So, jump into action in 2020 with our next breaking new ground masterclass, to reserve your place please email: masterclasses@digitalradish.co.uk


If you’d like to learn more about our ABM programmes, take a look at some of our case studies or feel free to get in touch.