A one-to-one ABM programme using creativity to reach the biggest international Online Travel Agents.
The programme is in progress, so it’s early days, but so far the results are flying in…
0% account engagement rate
0% contact engagement rate
0/10 accounts in sales discussions
Karhoo, a mobility exchange platform that connects online travel customers with rides worldwide, wanted to reach international Online Travel Agents (OTAs) with their white-label offering.
It started with packaging up their offering into a clear, compelling message. With ten target OTAs identified for this ABM programme, we went deep on the research, forming full reports on each account’s place in the market in 2020.
Using this gold dust, we created individual “passports to success” sent as a DM to decision-makers within each account, to show prospects how Karhoo can help them meet their “destinations” (goals). The DM was supported with several touchpoints across multiple channels including personalised landing pages, LinkedIn, email and calls, guiding contacts to their end destination: a partnership with Karhoo.