A ground-breaking 1:Few campaign that ushered in a new era for fraud detection
Gold Winner for Best Enterprise-Targeted Campaign at B2B Ignite ’23
Nominated for Best Omnichannel Campaign at B2B Ignite ’23
POC in progress with top account
$ 0mill pipeline influenced
To win the fight against increasingly sophisticated fraud, banks need an innovative solution like Quantexa’s Decision Intelligence Platform. But most investigators are sceptical about investing in new solutions, having already spent millions in fraud tools.
We needed to show these time-poor, hard-to-reach professionals the value that Quantexa could bring to their existing tech stack. That meant devising an ABM strategy as creative and dexterous as the scammers themselves.
Our unique creative concept brought to life the way Quantexa helps banks connect multiple sources of information to get the complete picture of fraud. Our messaging went beyond the traditional tech play used by competitors, showing prospects the personal impact Quantexa’s solution could have on their daily lives.
Then, to drive meaningful engagement, we leveraged innovative platforms like Influ2 for person-based advertising, established executive-level roundtables, sent interactive DMs and nurtured prospects with valuable content experiences. We also created a bespoke ABM framework and measurement process for Quantexa which they could leverage for future campaigns.
This campaign not only smashed targets, it also helped Quantexa grow their presence in North America (a critical part of their wider growth strategy). Importantly, this campaign helped Quantexa break through a saturated market, giving banks the ability to fight back against fraud. A ripple effect that will be felt across the world by everyday citizens.
“The creative concept and persona-based message, combined with the mixed use of tactics, both online and offline, have been critical to influence key stakeholders within our defined strategic accounts.”
Christine Broomhead, VP of Field & Pipeline Marketing