A one-to-few and one-to-one ABM programme targeting financial services and manufacturing industry leaders who were unable to see the full picture when it came to their customer data, a challenge brought to life by clever creative and highly targeted and informative content.
0% account engagement
0% contact engagement
Organisations within manufacturing and financial services were facing an information gap, often lacking a truly unified view of their data, which can impact both service quality and productivity. With a newly defined proposition and creative concept, we helped Sinequa demonstrate how large firms could unite their data to see the full picture, breaking free from historic silos.
Through a programme of ten content pieces — including an interactive ROI Calculator, all personalised for 1-1 accounts – Sinequa articulated specific persona pain points throughout the buyer journey, underlining the positive revenue impact of enterprise search.
The campaign successfully engaged key decision makers within a huge 89% of target accounts, culminating in 13 meetings booked for Sinequa’s business development team, giving them an opportunity to demonstrate the value that enterprise search could bring to organisations.