Anti-hyping Cryptocurrency: The Route to $10 Million

Lendingblock, a borrowing and lending platform for the crypto economy, needed to build credibility, reach investors and raise $10 million from their Initial Coin Offering (ICO), all in 3 months. Our ICO marketing campaign not only helped them hit their target of $10 million, it hit the target so quickly that the ICO sold out within 4 days. It blew the socks off judges too, winning a silver B2B Marketing Award 2018 for Most Commercially Successful Campaign.

No. 0fastest growing Telegram channel

$ 0m raised

0K website visits in 3 months

The Challenge

Lendingblock were on a mission to bring securities lending to the crypto economy. To do this they needed to get traditional institutional investors on board, an even bigger challenge against the backdrop of hype and scepticism surrounding crypto and ICOs. Lendingblock had three months to prove the validity of their ICO, the credibility of their brand, and the longevity of both the platform and the crypto economy itself.

Our Approach

We developed an agile ICO marketing campaign that could adapt to the fast-changing crypto landscape. First, the foundations: defining a clear, simple proposition with market differentiation and a high converting website. We broke from the convention of loud, tech-focused ICO marketing and made things personal, using the founders’ impressive experience and success in financial services to cement a credible content voice. We built a strong social media community, elevated through respected influencer partnerships, and reached lucrative audience segments through integrated digital marketing.


Lendingblock now have the credibility, the support and the investment to continue development and launch their innovative product to the market. On top of successfully raising the $10 million in 2 months, we also achieved:

A whitelist of $40 million of pipeline investment

9% conversion on site

Twitter follower increase from 1,500 to 5,500

ICO sold out within 4 days of the Main Sale going live

“The fact that our ICO sold out in just 4 days is testament to Digital Radish’s work. They got us, they got our market, and they didn’t stop until we hit $10 million.”

Linda Wang, Co-Founder & CCO, LendingBlock