Censornet Defence 365
A hard-hitting demand-generation campaign that in just 3 months generated £162k of pipeline revenue, 82 net new leads and was described as “the best content of this type I’ve seen” by a leading cloud figure.
0conversions from existing leads
0+ downloads of content
0K pipeline revenue
Censornet, a leading cyber security provider, wanted to generate interest in their product, Defence365, a security solution for enterprises using Microsoft’s Office 365. To do this they needed to position themselves as a consultative partner to CTOs during their cloud journey.
It started with a persuasive messaging proposition. Then, we created the ultimate resource hub for enterprises to support every stage of their Office 365 transition. The multi-touchpoint strategy included top of the funnel, sales enablement and technical resources, across diverse content formats from infographics, to a quiz, vlog series and SlideShares.
But what really changed the game was the use of influencers, harnessing cyber security thought-leaders to develop trustworthy, actionable content, who then amplified the message even further across their digital channels.
This campaign is currently still in progress but in just 3 months the results are already smashing targets.
£162k pipeline revenue, with £107k generated in 2 weeks alone
A 28% increase in web traffic, achieving weekly website traffic level in one day
2500+ unique visits to the content hub
82 net new leads
“Defence365 has gone down incredibly well. We’ve had fantastic results, in terms of marketing metrics but also feedback from prospects, customers and partners telling us how valuable the content hub is. Thank you all for working with us on this project!”
Charlie Rhodes, Marketing Director, Censornet