APEX Analytix SmartVM

Plug into opportunities.

Plug into now.

A creative campaign to launch an innovative new product to the market for FinTech giant, APEX Analytix. It’s high impact, disruptive and driving demand-generation in new audiences.


APEX Analytix had ambitious targets for their industry-shaking new product, SmartVM. With a diversified product offering, they needed to make a big impression on new audiences, attracting high-value leads in the process.


For maximum impact, we focused on the market-leading feature of SmartVM: an API that enables real-time management of data in vendor masters. Considering how best to personify the game-changing nature of the product, we struck upon something innovative.

The big idea: Change is constant: Plug into Now.

This creative marketing campaign is championed by an interactive game and a launch video which are both used online and at events. These are underpinned by a report which surveyed 150 global financial leaders, revealing the true cost of poor vendor data.


Beating its lead generation target by more than 75%, the campaign has made a real impact for APEX Analytix.

If you like what you see, we’d love to hear from you. To speak to someone about how we can improve your creative B2B offering, get in touch at info@digitalradish.co.uk.