APEX Analytix SmartVM

Plug into opportunities.

Plug into now.

A creative campaign to launch an innovative new product to the market for FinTech giant, APEX Analytix. It’s high impact, disruptive and driving demand-generation in new audiences.

The final results aren’t in just yet, but we couldn’t resist sharing.


APEX Analytix had ambitious targets for their industry-shaking new product, SmartVM. With a diversified product offering, they needed to make a big impression in new audiences to attract high-value leads.


For maximum impact, we focused on the market-leading feature of SmartVM: a game-changing API that enables real-time management of data in vendor masters.

The big idea: Change is constant: Plug into Now.

This creative marketing campaign is championed by an interactive game (play it here, if you think you’re fast enough) and a launch video which are both used online and at events. These are underpinned by a report which surveyed 150 global financial leaders, revealing the true cost of poor vendor data.


The campaign is in progress so the final results aren’t in yet, but already we’re 75% over target on lead generation.