A LIFE FOR A CURE

Helping a charity to protect young people against meningitis

A pro-bono brand refresh for a family-run charity on a mission to prevent any more young lives being lost to meningitis.

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A mission to save young lives

The charity a Life for a Cure was founded as a legacy to Ryan Bresnahan, a fit, healthy and full of life 16 year old who died suddenly of meningitis. As a charity run by the family around their day jobs, this pro-bono project needed to add value where it would make the most impact, enabling the family to spend more time helping to save lives. 

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Making an impact where it matters

This brand refresh stayed true to the nature of Ryan; youthful, vibrant and energetic. Bespoke illustrations of Ryan doing what he loved helped to further keep his legacy alive. With a powerful, personal story behind the charity, we defined and clarified their messaging, helping to raise important awareness amongst young adults and parents.

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Keeping a legacy alive

Now the charity has a consistent visual and verbal identity that can be easily used by volunteers and recognised by supporters. A package of assets including ready-to-customise social media posts, saves the family valuable time so they can reach even more young people. 

This charity has a close personal link with one of the Radishes, and we’re grateful to them and the family for putting their trust in us. You can find out how to support a Life for A Cure here.  

We have regular pro bono projects, so if you know of a charity that we could help, we’d love to hear more.