Whether it’s demand generation or brand awareness, a successful B2B marketing campaign requires standing out and standing for something vital, both in creative and content. That’s how we turn challengers into thought leaders and complex offerings into memorable stories.
We work best with change-making clients who want to create true differentiation in the market. Our B2B marketing campaigns are built on a distinct proposition and a creative idea that catches the eye and captures the hearts of b2b buyers, and our standout work has won the B2B Marketing Awards every year since Digital Radish was formed.
Our approach to B2B content strategy is designed to find your unique voice- an ownable space that’s recognisably yours, based on what your audience is interested in, what you can authoritatively talk about, and what your competitors are missing. We get there with a blend of social listening, content audits, keyword and market research, employee/stakeholder interviews, customer surveys, and deep-dive market analysis.
Out of the content strategy, and into the plan, with content mapped across every touchpoint. We create the content, whether that’s videos, event collateral, sales enablement materials, blogs, infographics, games, ebooks, industry reports, distributing it through the most effective channels, and nurturing leads until they’re sales-ready.
A creative campaign that repositioned LifeWorks, a b2b Employee Assistance Platform (EAP), for a consumer audience, emotionally engaging employees to take advantage of the app and take care of their own everyday wellbeing. This campaign has won Gold at The Drum B2B Awards 2021.