We work with you to get to the heart of your business to define your brand’s DNA, and then what it looks, feels, and sounds like; always based on market, customer, and employee insight. As brand and ABM experts, we know how to build brands that will deliver commercially, setting you up for growth.
It starts (as always) with deep insights from customers, employees, and stakeholders with interactive brand workshops to inform our brand storytelling strategy. With these insights and market/competitor research, we define the Brand DNA – your values, personality, positioning, and proposition, to capture the true originality of your business.
Bringing your brand DNA to life with a powerful brand identity. Every detail of the visual and verbal identity is considered, from the words you use or don’t, to the photography style and icon suite. Then when it’s airtight, we create your brand guidelines- the ultimate resource for how to use your brand consistently.
Wondering why do B2B companies rebrand? If you’ve recently transformed who you are and what you do, if you’re struggling to connect with new audiences, if your team gives you very different answers to “What does your company do and why?”, if you’re going through a merger or acquisition, if there’s inconsistency across your brand touchpoints, then you’ll need a strong brand strategy. Our strategic insight and creativity turn a fast-growing business into a more valued and valuable brand.
Leveraging Atlas’ advantage as a passionate challenger in the Master Trust industry, we took this brand back to its roots to what matters most: the financial futures of every member.