For change-makers and complex technology brands, getting audiences to understand who you are and what you do can be a challenge – especially when it comes to lead generation and converting prospects.
At Digital Radish, we use our unique content marketing strategy to help businesses find their unique voice, turning underdogs into market leaders, complex offerings into memorable stories and start-ups into thought leaders.
It’s the content we create based on the unique qualities of your brand, and the needs and wants of your target audience– all told through your brand’s unique voice.
Using our secret blend of social listening, keyword and market research, employee/stakeholder interviews, customer surveys, and deep-dive market analysis, we reveal what your customers want to know and how you can shout about the right things, in the right way in our content strategies.
Stuck wondering how to write a content strategy? We work with our clients, using our expertise and any internal thought-leaders they might have, to create content that speaks to the hearts and minds of customers through social media, blogs, e-books, industry reports, infographics, videos, animations, games, event collateral…
We never settle for standard. Using a B2C mentality, we get personal – making sure our content is delivered to your audience how and when they want it. With unique insights, tangible actions and engaging formats, our content is carefully crafted and never created for the sake of it.
A campaign including a survey of 1,000 architects across 135 countries which shaped our thought-leading content ‘The Future of Virtualisation in Architecture,’ which was distributed through influencers, media partners, digital and press.