Gold B2B Marketing Awards winner
We’re excited to announce that on Thursday night we picked up a GOLD for Best Corporate Decision Maker Targeted Campaign at the International B2B Marketing Awards for our work with Masternaut.
We’re thrilled to have our ABM programme recognised in the most respected awards for the industry and in a category with seriously impressive competition.
Engaging the world’s biggest vehicle manufacturers
This one-to-one ABM programme engaged some of the world’s largest and most successful Original Equipment Manufacturers (OEMs), and we’re incredibly proud of the work, the results and now the award!
Of course, you don’t get to win awards like this without having amazing clients like Masternaut that are willing to put their faith in us and do something brave.
Want to know more about what we did and how? Keep reading.
Winner of Best Corporate Decision-maker Targeted Campaign
As OEMs strive to develop more and more connected vehicles, Masternaut, as a leading telematics provider, could have been under threat. Instead, they seized the opportunity. Using their unrivalled vehicle telematics data, we worked together to create an ABM programme that was hyper-personalised, using commercial vehicle insights that the OEMs themselves didn’t even know – insights with the potential to transform vehicle product development.
With deep individual account research, exclusive insights into real vehicle usage, a creative concept that visually revealed the potential opportunities for each OEM, and a personal report delivered in a padlocked Direct Mail, this campaign hooked senior leaders in and nurtured every contact on a one-to-one basis to ABM success.
The results speak for themselves
- 2,567% ROI
- Sales meetings booked with 33.3% of top tier accounts
- International engagement with 100% of target accounts
- 54% response rate across all account contacts
If you’re interested in ABM that gets results like these and bags awards, then please do give us a shout. Email renaye@digitalradish.co.uk